The fact is evident that without social media marketing, the businesses cannot possibly survive these days. However, this does not mean that having a profile for each of the social media platforms suffices the need; rather, a business must utilize the platforms according to their potential in order to gain effective benefits from them. And in order to do so, the business requires understanding the differences between the platforms.
Facebook and Twitter are the two biggest and most dominating social media platforms these days. Both of these platforms have their own distinctive features and qualities, which make them suitable for a particular marketing campaign. Let me give you 6 major differences between these two platforms with the help of which you can use them according to your marketing plan and objectives.
The first thing to consider pertaining to the two platforms is the kind of outreach they have. At this point of time, Facebook has over 1billion users across the globe, whereas, Twitter has over 500million users. Therefore, if you wish to reach maximum people and that too across the globe, then Facebook is the platform you can go with, whereas, the use of Twitter is minimal and limited compared to it.
If the objective of your social media marketing campaign is to engage customers and receive their response, then in this regard Twitter will be a far better option. On Facebook, the spread of a message and then the response from the customers can take days because of the broader level spread at Facebook, on the other hand, Twitter is quicker at response time as the message spreads quickly on it and the response is the same quick as well.
One of the major objectives of business from using social media is to develop a relationship with the customers. When businesses interact with customers on social media platforms, the ultimate result is the business getting to know more about the customers and trying their best to meet their demands. Pertaining to relationship building, the best platform is Facebook, as it offers to share in various ways and is more feasible for communication compared to Twitter that involves mostly offline sharing and hence very little chances of a conversation-starting and causing a relationship to grow. Therefore, Facebook is a better option pertaining to relationship building.
Another reason for the utilization of social media platforms for marketing is to spread the word of business and create a brand identity. This identity is primarily created by the fast and frequent spread of the name of the business, therefore, when it comes to the fast and frequent spread of the brand name, Twitter is a better option compared to Facebook. Therefore, if a business wants to create a buzz about its brand, then it must opt for Twitter as an online marketing social media platform.
Businesses utilize social media for the generation of leads as well. The purpose behind the use of social media in this regard is to bring the customers to the website where they could be attracted and a sale could be made out of them. Therefore, in this regard, Twitter serves as the best option as effective call to actions can be included in it to generate leads and direct them to the website.
Pertaining to making sales, the best social media platform option for the business is to use Facebook. It assists in making sales-related activities such as promotion and direct sales pitch. Therefore, for generating sales directly, use Facebook as an effective option.
Now it’s Your Turn!
Facebook or Twitter – which platform do you prefer? Which of the two platforms has been the most productive for you? How do you use these two platforms in your social media marketing strategy? Please share your insightful experiences in the comments section below.