Before we dive headfirst into the five specific search engine optimization strategies to getting “discovered” online, it’s critical that you understand we do not – DO NOT – suggest that you trust your business success to get discovered online.
Getting discovered online implies that you’re going to just sit back and produce world-class content, products, and services all while waiting for the world to beat a steady path to your door and literally throw money at you – simply because of your offering the best of the best.
This isn’t the “Field of Dreams” here, and there are literally millions and millions of businesses throughout human history that have folded up because they bought into the line of if you build it, they will come. No, you’re going to need to take a proactive approach to get discovered online – getting out and trying to hustle the justice much as humanly possible.
All that being said, here are five specific online strategies you can put into play right now.
Hunt and find quality backlinks to all your web properties
With all of the different searches being made on a daily basis (as well as the major changes to the Google and other search engine network algorithms), it’s becoming almost impossible to succeed online without focusing on generating quality backlinks to all of your web properties and content. It matters little whether or not you’re generating backlinks from specific web platforms, blogs, social media, or any other resource – and truthfully, the weighting system behind his backlinks will probably change before the time this article is published – so just focus on getting as many high-quality links as possible.
Google authorship boosts your posts
Putting your own name to the content that you produce – and using a Google+ verified account to do so – will help your content shoot up the search engine rankings that are then probably almost anything else. This gives you amazing influence (as well as a nice spot on the search engine results) if you’re willing to put in the time to develop it.
Canonical URLs improve search engine rankings
By outlining exactly which webpages in your site are more important and influential than others (and dictating that importance on your own) to the search engine network spiders and robots, you’re going to be able to dramatically influence which pages rank higher – and faster – than others.
Use microdata and schema to shoot up the search engine results
Using different HTML tags to tell search engines exactly what a page about is not only going to allow you to focus on generating content for humans without overloading the page with “on-page search engine optimization”, but it’s also going to make your search engine optimization that much more effective and efficient.
Try to implement responsive design just as soon as humanly possible
Though most of the data to support this is yet to be published and verified by reliable and reputable services, the truth of the matter is that responsive web design – a web design that adjusts to the size and shape of a specific screen – is the future of the web and should be implemented anyways.
Anecdotal evidence aside, there are a number of people and professionals that have claimed to enjoy better search engine results in the moment that they rolled out the responsive design as opposed to when they were using a more “static” website.
Now it’s your turn!
What are you currently doing to get discovered online? Feel free to give your feedback in the comments section below and I look forward to reading them!
This is really a great post. Those tips are very useful. Thank you for sharing this very informative post.
You’re welcome Cassie!
excellent post its answered alot of questions I had before reading
Great! Thanks for the comments!
Oh the SEO… I am so pleased you started your article with the field of dreams quote. It is such a mine field out there, that articles like yours really help me to focus on a) good content and then b) what I need to do to help myself to be found.
Appreciate the feedback. Thanks Jacqui!
Great tips again. Thank you. I am an author but for some reason had not thought of using my name as you suggested! Time to change that 🙂
Awesome. Thanks Kama!
Ah, you just blew out my candles. Your second paragraph describes so many of us…
Now, for specifics. What exactly would you do for those HTML tags in microdata…
It’s an easier way for Google to understand the content with the right intentions on how you want it to be understood. So, say if Google understands it, then it will start showing ‘rich snippets’ in the SERP’s based on how it’s being marked up. Thanks for the comments!
Thanks 🙂 I’m still trying to find my way around the seo world… It can be confusing at times. Thanks again!
Yes, initially at first but once you get the concepts down, it’s pretty easy to work with. Thanks for the comments!
All super effective. Being persistent with each approach helps and commenting like crazy can help you snag those quality backlinks over time. Thanks for sharing!
You betcha! Thanks Ryan!
Hey Nate Great post… Don’t believe in the set it and forget it… But the go out there and get it! Thanks for sharing and good tips!
Thanks Matthew, much appreciated!
These are awesome tips Nate! This is one post I am going to keep referring to.
We were really brain-washed in the beginning that if we build it, they will come. I think if most of us knew that was never going to happen, we would have never started.
Course of action has changed since I put fingers to keyboard and I am sure it will constantly change. How long I stay will depend on what else transpires online or offline. Doing stuff right is still no guarantee of success. You can get your Alexa ranking down and still not make a dime. For me the journey has changed and where I go with it, the jury is still out.
The promises of how it should be soon fades for most that start out online. Either they quit or look at as a new journey in life. Can they stick it out until it becomes successful or do they find some other meaning for doing it.
Yes, there has to be more than just basic expectations. Like the analogy that you used, “Build it and they will come”. It’s more than just those words alone. The actions have to come with intentions and belief. With consistency, implementation, dedication and also evolve in the process has everything to do with have that success along the journey. Thank you Mary!
Hello Nate –
A great post about seo, thanks for sharing this article. SEO knowledge are very important for any blogger. Thanks so much. 🙂
You’re welcome Sonu!
I have nothing more to say. You layed out what you need to do in order to get discovered onling via SEO. I actually implement these strategies and it made a world of difference from last year when I wasn’t implementing them… I went from 2,000,000 global alexa rating to 311,000 today…. it took a lot of promoting, commenting, and analyzing but I did it. Thanks for sharing this valuable info.!
Right on Sherman! That’s a good Alexa score. At the end of the day, it’s all well worth it. Thanks for the comments!
These are great tips Nate. I’ve been researching SEO for a while now and these are very helpful.
I think the point of using G+ is the best tip. As it continues to grow the influence it has on our rankings is going to be huge.
I love Google +, it’s a very under utilized social media platform that not a lot of people are taking advantage of. Thanks for the comments!
GREAT post Nate; I love the G Authorship note – I will research to be sure to do this on my end; I’ve heard of it but wasn’t aware of its influence in SEO.
Thanks again 🙂