You can increase as many fans and followers on the Facebook page of your business, however, until and unless those fans are not engaged properly and on frequent bases, they cannot give you the results which you desire, no matter how great is the number of fans on your business page. Therefore, besides increasing the fan count, a smart entrepreneur must always focus on increasing the engagement of the fans on Facebook.
Sharing of quality content without any planning and targeting results may degrade the potential of the content, therefore, it is of grave importance that a business works on developing a plan that increases fan engagement on Facebook. Let me share with you some tips that have worked best for me when it comes to increasing engagement.
The first and simplest thing that can help increase engagement on Facebook is asking questions. When you ask questions to the fans on the page, it comes as a discussion starter and then fans reply to it and then engage with either the brand directly or with each other. Therefore, whatever kind of interaction that may take place as a response to the question asked, it does increase engagement, which if properly handled results in achieving leads and sales.
Hit The Right Time:
The second important thing pertaining to increased engagement on the Facebook page is hitting the right time for sharing content. You need to understand the time at which your fans or the target audience use Facebook, thus, when they are online, only then would be the right time for sharing content. If the content is not shared at the right time, then no matter how great is it, it will never be able to produce the desired engagement level. Hence, try understanding your fans and hit them with quality content at the right time for better and greater engagement.
You can attract many fans on Facebook by having images that provide value. The key here is to share something that is meaningful and at the same time something that your followers take to apply. People who are on social media love images and they love to look at things that are cool. This is one way to increase engagement by having cool images to share.
One of the most effective contemporary strategies of increasing engagement on Facebook is by starting a contest. You can start a contest with some explicit or implicit reward with it and then ask your fans to join the contest. Although there is never a substantial reward in any contest, it is the thrive of competing with others that makes the fans participate in the contest, hence the level of engagement rises whenever a contest is initiated by the business.
Although it is not a freeway of increasing engagement on Facebook, however, using Facebook ads has become one of the common practices pertaining to increasing traffic on Facebook which can then be engaged with the content on the page. Therefore, businesses that have a little budget can opt for Facebook ads which will bring quality traffic to the page, which can then easily be engaged by offering quality content. Hence, ads should be opted for, whenever possible and if the budget allows it.
Now it’s Your Turn!
Do you face fan engagement problems on your page? What kind of strategies do you adopt for fan engagement? How have those strategies worked for you? What is the level of engagement of your fans? Please share your feedback in the comments section below!