There is no denying the fact that taglines are important for any type of business. They are recognized by their taglines and their influence in the marketplace.
It is imperative that if you have a small business or a large business, you must have a tagline to stand out from the crowd. The sad fact is that businesses these days undermine the importance of tagline.
To write an effective tagline for your company, it’s important to understand what a tagline is supposed to do—and, specifically, what you want it to accomplish for your company. In a broad sense, a tagline is a memorable phrase that represents what your company does or what it stands for. Creating an effective tagline is more art than science.
As much as it is important to have an objective for your company’s tagline, it also is important to understand what a tagline is not. It is not a joke, a punchline, or a catchphrase. It’s not an attempt to make people laugh; it is something that should make people think of your company and what your product or service represents when they hear or see the tagline.
Below are five major reasons why selecting a good tagline is important for a business.
1. Tells The Key Benefits
By reading a tagline, the customer gets an idea about what is expected from buying a particular product, and it’s based on the solution given to the marketplace.
A tagline will work as a marketing message as to what to expect when the customer purchases the product.
2. Brand Differentiation
The other factor that makes a tagline important is it helps differentiate their competitor.
Using a tagline in an effective way results in making the brand stand out from the rest of the competitors in the marketplace.
3. Brand Recognition
I am sure most of you would have come across a situation where you remembered a brand because of its tagline.
You must have seen a commercial on TV where you might have come across a catchy tagline and afterward with friends when something came up you referred to the tagline only to realize later what the actual brand name was.
Therefore, a tagline is one of the most effective tools that help a company stand out from a crowded marketplace.
4. Competitors Can’t Use
When you launch your unique product in the market, competitors can copy its technology, the design, the features and so on, but the one thing that the competitors can never copy is the tagline of the business.
In other words, in this case, the tagline is the brand itself that the competitors cannot copy.
Therefore, if you are going to launch a new product in the market, then you need to select a tagline that best represents your brand and product features so that the competitors are not able to deceive the customers by offering them a product like yours.
5. Strategic Importance
Above all the most important benefits of a tagline is that it represents the vision and mission of the business in front of the customers.
For businesses, taglines are important because they help businesses convey what they are trying to solve for their customers.
The knowledge of the vision and mission of the business is what makes a customer more inclined to purchase their product.
Thus, a business is able to inspire its customers and make the brand more recognizable.
Now it’s Your Turn!
It all starts with the values and truths that make your company or your client’s company what it is. If you give a tagline the attention it deserves, it can be transformative, and the foundation for a campaign that can change the way people look at your company. Follow these steps to help find the right words.
What do you think about the importance of tagline?
What role does it play in increasing the market share of a brand?