Word of mouth advertising is usually the most effective type of marketing. When you’ve got a solid Facebook presence, you have access to the best type of word of mouth advertising.
Many Network Marketers struggle with how to figure out the right balance when using Facebook to build their Network Marketing business. Greater percentages of Network Marketers that do not follow the “rules” of social media marketing are usually not successful. However, the smaller percentages of the Network Marketers that do stick to the social media “rules” build successful businesses.
So, let’s discuss the rules for playing on the social media playground
Building relationships with people on social media is important. When you first start out using Facebook for building your Network Marketing business, be sure to set a goal to develop long term, and mutually beneficial relationships. Your purpose is to provide valuable input towards the marketplace and also developing relationships with people. Remember to always be “Interested in your prospect, not Interesting”. Interesting meaning, talking about yourself and how wonderful your opportunity is.
Just pitching your Network Marketing opportunity or product right out of the gate usually does not work very well. Spend some time to build relationships with people that you connect with. If done correctly, your followers will certainly ask you about your opportunity or product.
Use a Good Profile Photo
In order to build relationships; you’ll want to use a picture of yourself that clearly shows your face. If at all possible, get a professional picture done. If you can’t do that, then make sure you get a picture that is under good lighting conditions that shows your face to post as your default profile picture.
If you were using Facebook just to play games like Farmville or Candy Crush and connect with family and friends for personal reasons, then a picture of the kids or the dog may be fine. However, since you want to convey a professional image and build professional relationships, then it is important to put a picture of your face that portrays you as a person who is friendly and trustworthy. Do not post pictures of yourself with your product. This just conveys you as a pusher.
Use Common Sense for Posts
Stop and think about what you want to write before you post an update, upload a picture, or invite someone to play a game. If you find that you are posting pictures that would lessen your status as an authority, then you want to think about why you’re using Facebook to begin with.
What do you want people to perceive you as? Someone who complains about politics? Someone who talks about how negative their family is?
Just remember that people are watching you and you may not even realize it. Here are some questions you’ll want to ask yourself when you are about to post a status update on Facebook.
Is this something I would want to read or see?
If I were to read this post, would it turn me off about the Network Marketing industry or opportunity?
Is there any insightful value or helpful information in this post?
Does this sound scammy, spammy and pitchy?
If you don’t apply common sense, then you are going to push people away and not even realize it. If you are posting game requests to your friends, then you are going to portray a very unprofessional image.
Of course, we all like the games on Facebook during our downtime, but use a separate profile for games. Use a different profile for professional marketing purposes. When you use social media for marketing, you need to be selective in building your friend’s list. You want to attract and connect with people like yourself.
Be Strategic in Building your Facebook Friend’s List
Start by looking for groups that are of interest to you and your organization then join them. Decide what your interests are and your niche is. Search out the leaders and influences in your niche or industry and connect with them on Facebook.
I hope you enjoyed this post on the four ways to effectively build your Network Marketing business using Facebook. What strategies have you used to build your Network Marketing business on Facebook?