4 Reasons Why You Should Use Instagram’s #Hashtag For Your Business

I know that there are people who aren’t fond of social media and shortcuts and want to keep their path simple avoiding anything social media related. However, you will also agree with me that sooner or later we all have to get familiar with the territories of social media because they become a common means for the way the world communicates in an effective manner. Such is the case with the use of #Hashtags on Instagram.

There were times when you could make your way through without utilizing #Hashtags, however, it is no more the same time and in order to be effective on social media in general and Instagram, in particular, you have to learn the use of #Hashtags. for those of you who are still using Instagram without #Hashtags and don’t reckon it important, I will share with you a few major reasons for using #Hashtags that will perhaps make you reconsider your strategy, but before that let me tell you a little about #Hashtags.



#Hashtags are basically the same as the tags used by you in your blog. The purpose of these tags is to help your blog or blog post get indexed for a particular keyword so that when the users search for it your blog or post appears for it in the search results. The same is the case on Instagram as well, where users searching for posts related to a particular keyword find your sharing in the search results, at the top of the tagging is done right.

Now let’s move on to the reasons why you should use #Hashtags in your Instagram marketing campaign.


The first and perhaps the most effective use of #Hashtags on Instagram comes in the form of branding. It is obvious that you are to market your brand on Instagram and you want your brand and not some random post to show in search results when someone searches for your brand name. therefore, the more you share photos that have the #Hashtags of your brand name, the more the name of your brand gets prominent and people start knowing that if a post comes from this particular #Hashtags, it is from your business. Therefore, #Hashtags on Instagram provides you a chance to promote your brand and make it known to your target audience.

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In addition to marketing your brand you are also marketing your product or services on Instagram, and so are your competitors as well. When the users want to search for a particular product or service, they type a particular keyword in the search bar and against it the list appears. Using the #Hashtags in a proper way makes sure that your product or service gains visibility and the next time when a user searches for your brand-related product, your posts appear at the top of the list by beating the competition. Therefore, the use of #Hashtags helps your brand and its offerings gain greater visibility in the search results, which in other words means more customer interaction and possibly greater leads.

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The Chance Of Becoming A Trend:

When you share quality pictures and photos related to your brand, you never know which of the photos might get hit in the target audience and make your brand the buzz word. If you have #Hashtagged your photos, and once one of them becomes a hit, #Hashtags increase the chances of its spread it one Instagram and other major social media platforms exponentially. Thus, the overnight trends which you hear about occasionally, #Hashtags can help you in being one.

Now It’s Your Turn!

Do you utilize #Hashtags on your Instagram? How has it helped your business? What difference do you see in your Instagram results before the use of #Hashtags and after it? Please feel free to share your comments below in the comments section!

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16 responses to “4 Reasons Why You Should Use Instagram’s #Hashtag For Your Business”

  1. Salma says:

    I’ve recently started using #hashtags on my instagram posts and I’ve actually found more people liking and commenting on those particular pictures, people that don’t even follow me on Instagram. Your article helps me see why. Thanks.

  2. Definitely, an eyeopener, Nate. Both are foreign territory for me. I get the WHYs as you describe in you post. Now, I have to figure out the HOW to go about it. THANKS.
    HUGS <3

  3. Oh my goodness. I love the dog with a camera. I’ve never used Instagram that much for my blog. I take lots of pictures so I guess I should try to. And since hashtags are now used everywhere else, it should be easy to remember to use them there. Great advice. P.S. I’m bookmarking your site for future reference.

  4. Jeanne Melanson says:

    I must confess that I do not use Instagram. I use a lot of social media, but I haven’t looked into this yet, nor do I know how to use it. I guess I’d better get ‘with it’. Thanks for the heads up. 🙂

  5. Nate,

    I am glad you wrote this post on instagram because actually I have not used it as of yet. I do use many of the other social media platforms but I have not ventured into instagram as of yet. Now I have some good tips to I can use. Thank you for sharing.

  6. Lisa LeBlanc says:

    this is a great site thanks for all the needed information. Thanks

  7. Robert says:

    Nice post! Just another reason why we need to start using instagram some more.. I use hashtags all over the place!

  8. Hi Nate,

    Thanks for a great post about #Hashtag in Instagram and for your thorough explanation on its importance.

    I haven’t started using Instagram as of yet. I have been putting it off for a while now but this post kind of waken up my interest to start using it.

    Thanks Nate for the tips. Have a great rest of the week.

    Be Blessed,


  9. Victoria says:

    I love Instagram. This is a great article with good points.

  10. Felicia says:

    I use #hashtags but never thought about #hashtagging my blog name. Thanks for that idea!

    I’ve always loved the way #hashtags can pull people together and spread content around.

  11. I wasn’t aware that hashtags can be this useful! Thanks for sharing this information 🙂

  12. I use hashtags all the time on Instagram. Every single one of my posts says #GrowingUpMadison. It’s how I want to be known. Great post.

  13. Hey Nate,

    I actually don’t even use Instagram. I’m basically on the 4 top social media sites. But you explained perfectly how adding a hashtag will be beneficial to one’s instagram photos. It looks like it will be the equivalent to adding keywords to an image. Every little thing like this does help! Thanks for sharing!

  14. Sonia says:

    Thanks for explaining the importance of hashtags Nate!

    I really find them annoying and forget to type them in before words but I guess like all that we do these days, it can become habit if we force ourselves to just do it for a regular period of time!

    I got value from this post for sure 🙂

  15. Bruno Buergi says:

    Hey Nate, it reminds me that I should start using Instagram for my marketing. Also thanks for the tip with the hashtag.

  16. Excellent advice Nate.

    I’ve actually read many articles that say that people that use hashtags on Instagram just look like “newbies”. Hugely incorrect, or at least for business and marketers it’s incorrect.

    As marketers we need to maximize every channel that we have available to us. If we do not use what is available to us we lose potential sales, plain and simple. Hashtags are a great way to get recognized and often they can really get a lot of exposure.

    I was late to the game on instagram, but I’m definitely seeing results from it now. Thanks for the reminders! Have a great weekend!


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