I know that there are people who aren’t fond of social media and shortcuts and want to keep their path simple avoiding anything social media related. However, you will also agree with me that sooner or later we all have to get familiar with the territories of social media because they become a common means for the way the world communicates in an effective manner. Such is the case with the use of #Hashtags in Instagram.
There were times when you could make your way through without utilizing #Hashtags, however, it is no more the same time and in order to be effective on social media in general and Instagram in particular you have to learn the use of #Hashtags. for those of you who are still using Instagram without #Hashtags and don’t reckon it important, I will share with you a few major reasons of using #Hashtags that will perhaps make you reconsider your strategy, but before that let me tell you a little about #Hashtags.
#Hashtags are basically the same as the tags used by you in your blog. The purpose of these tags is to help your blog or blog post get indexed for a particular keyword, so that when the users search for it your blog or post appears for it in the search results. Same is the case on Instagram as well, where users searching for posts related to a particular keyword find your sharing in the search results, at the top if the tagging is done right.
Now let’s move on to the reasons why you should use #Hashtags in your Instagram marketing campaign.
The first and perhaps the most effective use of #Hashtags in Instagram comes in the form of branding. It is obvious that you are to market your brand on Instagram and you want your brand and not some random post to show in search results when someone searches for your brand name. therefore, the more you share photos that have the #Hashtags of your brand name, the more the name of your brand gets prominent and people start knowing that if a post comes from this particular #Hashtags, it is from your business. Therefore, #Hashtags on Instagram provides you a chance to promote your brand and make it known to your target audience.
In addition to marketing your brand you are also marketing your product or services on Instagram, and so are your competitors as well. When the users want to search for a particular product or service, they type a particular keyword in the search bar and against it the list appears. Using the #Hashtags in a proper way makes sure that your product or service gains visibility and the next time when a user searches for your brand related product, your posts appears at the top of the list by beating the competition. Therefore, the use of #Hashtags helps your brand and its offerings gain greater visibility in the search results, which in other words means more customer interaction and possibly greater leads.
The Chance Of Becoming A Trend:
When you share quality pictures and photos related to your brand, you never know which of the photos might get hit in the target audience and make your brand the buzz word. If you have #Hashtagged your photos, and once one of them becomes a hit, #Hashtags increase the chances of its spread it one Instagram and other major social media platforms exponentially. Thus, the overnight trends which you hear about occasionally, #Hashtags can help you in being one.
Now It’s Your Turn!
Do you utilize #Hashtags on your Instagram? How has it helped your business? What difference do you see in your Instagram results before the use of #Hashtags and after it? Please feel free to share your comments below in the comments section!