MLM is all about expansion. There can be no multilevel marketing without multiple levels, after all, and there can’t be multiple levels without multiple people. The most important part of MLM is spreading the word, and helping people and letting them know that the opportunity is both a good one, and a profitable one. After that, you have to qualify your prospect for your MLM opportunity. What that means is that you get them approved, or at least ensure that they are ready. Here are three simple ways to qualify your prospect for your MLM opportunity.
If you are in charge of determining absolutely how you qualify your prospects – most MLM network marketing opportunities allow you to set your own standards with certain small restrictions, for instance – then you can set up a method we call “the test”. This is where you determine what qualifies prospects for your MLM opportunity. Since you have a custom control, you can approve people who don’t quite fit the bill because you can waive requirements. More importantly – and more prudently – you can help them through the steps. That is, if they lack something, you can help them gain it; if they need, say, this sort of background, you can give them the knowledge.
Take charge in qualifying your prospect for your MLM opportunity, you’re likely to have intimate knowledge of them. If this is the case, you should be able to relatively easily act as a mentor for your prospect. In this capacity, you tell them what they need to do; where they are now; and where they need to be to get approved. A relatively simple technique you can employ for this is the creation of a dossier which contains all the information necessary to get approval. It will contain information on what you need, where to go to get it, what you need to know, and where you need to go to learn it. Being there to answer any questions is, of course, a must, but creating such a document and standing by it is ultimately a great way to get the job done. Setting proper expectations is one of the best ways to qualify your prospect.
Finally, if by “qualify”, you mean, provide with enough knowledge to succeed in the business, you can point any and all of your prospects to the training tools you and your organization have made available. This way, they’ll be able to learn everything they need to know free of extra charge, which, of course, enables them to qualify themselves in a way that is productive for them, profitable for you, and good for everyone involved. This is, of course, also a mentoring capacity for you, since you have to answer questions and clarify concepts, but being the provider of the information is significantly freeing and allows you to really help them fine-tune skills and knowledge that you might not have had the same guidance with. This is how to build an effective network.
Now it’s your turn!
What are some methods that you incorporate to qualify your prospect? Please leave your feedback in the comments section and I look forward to reading them!