Social media has completely dominated the Internet in ways that most could never have imagined before – literally rewriting the rules and general use of the most groundbreaking technology human history has ever seen.
And while Facebook, Twitter, and Instagram continue to get all of the “big press”, the truth of the matter is that LinkedIn continues to develop one of the largest social media networks designed and developed specifically for business professionals. With well over 225 million users (from over 200+ countries across the globe), this has become one of the most effective networking tools available – giving you instant access to the kinds of elite-level business professionals you’ve never would have been able to contact before.
All that being said, you need to know exactly how to use LinkedIn to build and promote your business effectively – and that’s far easier said than done. Hopefully, you’ll be able to use the inside information provided below (as well as some creativity and called common sense) to generate the LinkedIn results you’re looking for.
Fill out your entire profile – your ENTIRE profile
One of the biggest reasons that you’re probably not enjoying the kind of Linkedin.com in the success that you could be is because your profile is very likely (in one way or another) incomplete. Without providing all information (and we do mean all information) that LinkedIn asks for – and even some information that they probably don’t – you’re never going to be able to communicate and connect with influential people.
These people value their time more than anything else, and if they’re not able to quickly comb through your information and understand exactly who you are, what you bring to the table, and how you can help them, they’re likely to skip over you and pay attention to someone else.
Don’t be so “stiff shirted” on LinkedIn
Because it’s a business networking platform first and foremost, there is a real propensity to dump just as much “corporate speak” as humanly possible all throughout the platform. Remember that this is a social media network at the same time, and you’re going to want to approach it with a bit more – not much, but a bit more – casual flair.
Those who put their personality on display (obviously in the best light, and always in good taste) are able to generate more views and more influence in LinkedIn – something you’ll want to pay close attention to moving forward.
Always try to be valuable first and foremost
The very best way to generate real connections on LinkedIn (rather than the superficial “accept” that so many people receive) is to become valuable to that other person before doing anything else.
This could be a simple as helping them to answer a question that they posted on LinkedIn, actually doing the legwork for a minor project that will help them further their career, or even connecting them to a third party that you have access to without expecting anything in return.
Becoming valuable – the flame, not the Moss – is the best way to build business success on LinkedIn, the kind of success that you can count done and rely on time and time again.
It’s your turn!
Do you use linkedin.com? How do you like it? Feel free to give your feedback in the comments section below and also connect with me on linkedin.com by clicking here!