The world of MLM, or multilevel marketing, can be a challenging path. In order to be successful, it’s really more important that you build a large team of people that you want to help. How many people you help is a direct proportion of your income. It can be how much products you and your associates move and how many people you recruit over a period of a month. You want to share your opportunity with those who are seeking for an opportunity or change in their life. Today we are going to find 3 effective ways to find your prospect’s wants, needs and desires. Let’s dig in shall we?
Ask About Wants
This isn’t to say you need to ask for a list of what your prospect currently does, or plans on doing instead. Instead, start a conversation about your prospect’s goals. This is important, since you’ll get an idea as to what it is your prospects want to achieve in life and possibly business. Once you’ve gotten a good list of these goals, ask them this: If you don’t get on board with this MLM opportunity, how else are you going to achieve this goal, this goal, and that goal? If your prospect is like most people, he or she will have not have a particularly well developed response. In this case, what you’ll need to do is say, Okay, let’s make a plan. And then, do it. Show them how you can assure them, to a high degree of confidence, that you can help them achieve at least the major goals they’ve shared with you. This is a great way to get people to take action and start working the business once they have joined.
Ask About Their Needs
What you’re trying to do here is to find out their needs. Dig deep to see if the prospect has any problems or struggles. Many of them will be skeptical, and your opportunity may not be a fit for them. Don’t make them feel guilty for not joining your opportunity. This is just alienating. Rather, show them how you can solve their problems with your opportunity. If their problems are personal – i.e., I don’t have the time or because I absolutely have to work these jobs and take these classes at school – it’s best to respect that, and share with them why they need the opportunity to begin with. If the objections are more hand-wavy – i.e., it costs too much to start, or, I won’t make enough money – show them that it doesn’t cost much, or how they will make money. Let them know that if nothing changes now, nothing will ever change in the future. Sometimes you need to be bold with your prospects because they may not realize that this is an issue.
Ask About their Desires
Finally, use this golden line: Are you open and ready to make a change in your life? Let them know that, you are ready to lock arms and form a partnership and let them know that as their sponsor you will be there to support them and give them guidance if needed. If they feel that you want to help them, then they will reveal their desires. It could be helping their family, or firing their boss. Whatever the case may be, assist them and assure them that you will help them get what they want out of life.
Putting everything together
Whether your prospect decides to join you or not, let them know you are there to help in any way shape or form. Assure them that you genuinely care about their well-being and success.
Now it’s your turn!
What do you do to help your prospect? Do you use the above three that I’ve shared? Please feel free to share your feedback in the comments section and I look forward to reading them!
Basically ask like crazy lol!
Really, asking provides you with the answers you need to tailor your offering, or to release on bad matches.
I am going through a heavy asking phase first with my blog – some strong changes made – now with my squeeze page.
Such an easy way to get what you want by giving your prospects what they wan, right?
Thanks for sharing!
Exactly Ryan! Thanks for the comments!
Great article. I think these principles apply in any marketing endeavor, actually. I incorporate them into my business as well. Bookmarking your site. Thanks!
It does apply to all. You’re right about that. Thanks for the support and stop by again soon. 🙂
I love how you broke this into three manageable steps. It makes this task for less daunting, and gives you a great starting off point.
Very sound advice which is the way I run my marketing business as a problem solver not a pusher. This week I’ve been working with a prospect who is on maternity leave but struggling to live on just her partner’s wage. She understands she needs my biz and how it can help her be home with her child, it is less than $100 to start, and 30-day money back, etc. but still will not say Yes. This shows there is another aspect that is not discussed much at all and that is the risk profile of the prospect. It occurred to me today when I met my financial advisor and we were discussing what to do with an investment that was maturing. My wife is very conservative but I am a more risky investor so this woman must just be very conservative, she wants to start something with zero outlay and zero risk but the biggest risk is not taking any risk at all because nothing will change. Cheers.
That’s how most business should be ran. Marketing is about solving problems, not selling or advertising. Big difference.
Many people fail to realize how powerful an opportunity truly is. Most will presume in their head of what they think it is. Most people clearly do not understand the model itself.
When it comes to investing in something to gain a return, it usually has to do with how someone is programmed or conditioned up to the point where they are exposed to the opportunity.
What I mean by that is, if they think that money is an issue in their life, anything that has to do with ‘money’ will always be an issue. It doesn’t have to be the opportunity. It could be food, gas, and how they live their life.
That’s good that you’re more of a risk taker. Any time anyone decides to chase after success, they have to be somewhat of a risk taker. Definitely not for the ‘faint of heart’.
Thank you for coming on here and sharing your story. 🙂
Hey Nate, this is a very well written post about prospecting. I like how you express urgency about their situation to act and point out how to solve their problems. Very cool post as usual…
Thanks Leo. Appreciate the comments!
Once again Nate, simple and to the point business advice that anyone can use. Thanks!
You’re welcome Greg. Thanks for stopping by.
These are definitely effect ways to find out what your prospects wants, needs, and desires. It’s not about you bring them into your opportunity but more about you helping them so they can help themselves. If they can really feel that, then they will be more open to your opportunity and joining.
Great share as always Nate!
You’re welcome Sherman. Thanks for commenting!
Great stuff on how to find out what your prospects want, need and desire. If you really care about your prospects it will show through
in your emails and videos. I try to do this.
Give it a whirl and let me know how it goes. Thanks for the comments!
Wow, I can really use these tips. Thanks for sharing Nate. As always, a lot of good information in just one post.
Glad it could help! Thanks for the comments! 🙂
Nate I feel like you are sitting and talking with me over a cup of coffee. Thanks for the info. YOU are doing with your reader the exact same steps you are talking about. 🙂 Great!
Thank you for the feedback Pam. If it weren’t for people like yourself, I wouldn’t be sharing these ideas. I’m glad to see that these tips resonate with you. Thank you for the kind comment Pam! 🙂
More great tips as per usual Nate.
I’m glad you spelled out what MLM was, I’ve been reading all of your posts and have been too embarrassed to ask what it was. I’m obviously a beginner. Down the track I would like to help people design their lives, but I’m just starting off with a fitness blog, so all of the things I have learned from you will definitely help. Thanks Nate
No worries my friend. You’re not the only one who does not know MLM is. It’s been around for ages but still a brand new concept to many people, so you’re not the only one. 🙂
Feel free to stop by anytime, and you know you can always ask questions that you’re unsure of.
Have a great week ahead. 🙂
Great tips as always Nate! I have found that asking my potential students questions helps me help them.
Hi Judy, thank you for the comments!
I have a great script I use that does includes everything you have referred to in this article. You won’t get anywhere if you pounce and scare your prospects away. You do want to find out a little about them, their background, what they are looking for, and then their wants, needs and desires.
Love it! Thank you sharing that! 🙂