If you’ve been looking to take advantage of all that social media has to offer when it comes to lead generation (and specifically want to use industry titan Facebook for most of your online marketing), then you’re going to want to pay close attention to the information provided below.
Facebook is a platform used by hundreds and hundreds of millions of people every single day – contributing to billions and billions of hours of time on the Facebook platform every single month. You simply cannot avoid this much traffic when trying to build an Internet business and expect any success, especially since Facebook makes it so easy to market on the platform.
That being said, you’re going to want to focus on the critical components and best practices for Facebook marketing and lead generation – which are not as obvious as you may have assumed. You’re going to provide you with three specific “insider tactics” that some elite-level Facebook marketing professionals are using right now to generate ridiculously targeted traffic for pennies on the dollar.
Spend 90% of your time focusing on the right market and people
The reason that so much Facebook marketing and lead generation flops right on its face the moment that it rolls out is because it hasn’t been specifically and selectively targeted in the first place. The last thing that you’re going to want to do is “broadcast” marketing on the Facebook platform – trying to pull off the same kind of marketing strategies and tactics that they companies try to pull off with television and radio.
You just won’t have the money to back it up.
Instead spend 90% of your time focusing on exactly who you want as a customer, exactly what kinds of key criteria you should focus on using the Facebook demographic tools, and exactly what kind of message you should use to reach them with ease.
Don’t be afraid of being a little controversial – Like Miley Cyrus!
The truth of the matter is that too much marketing and advertising out there is “plain vanilla” – not exactly worth the digital paper it’s printed on.
We are constantly bombarded with well over 3000+ marketing and advertising pieces every single day (across all different kinds of media) and the last thing that we want to deal with is more marketing. However, when we see something that grabs our attention – literally sucks the eyeballs right out of our heads – we can’t help but pay attention, which is what controversial marketing does with relative ease.
Stop searching for the cheapest leads
You’re not the first person in the world to want to find the absolute cheapest leads possible for their business – and you’re not going to be the last.
In fact, there are probably literally millions and millions of other business owners looking to find the cheapest possible Facebook leads right this very minute – which means your competition is going to be rather stiff. If you instead focus 90% on the market and craft slightly controversial advertisements, you can instead go after more and more expensive leads – understanding that they are going to pay off much more effectively when you get them into your sales funnel.
All in all, Facebook lead generation and marketing can be rather simple and straightforward – provided that you pay attention to the tips we’ve provided above.
Now it’s your turn!
What strategies do you use to marketing on Facebook? Do you do free or paid advertising? Please put your feedback in the comments section and I look forward to reading them!