I have been in home based business profession for quite some time, so I am constantly on the lookout for new and effective ways to promote my products and services. I recently walked out to my mailbox and found a flyer for some new diet product stuffed into the box. I started laughing as I pulled it out, as I remembered when I first started out in this profession. In the beginning I was just like the poor soul that stuffed that flyer into my mailbox. My MLM network marketing strategy at the time was to distribute 5,000 flyers and postcards into the world and see what happened. I quickly learned why this strategy did not work well not just for myself but people in my group and others in the MLM Network marketing profession.
If you think you can get your business off of the ground simply by handing out flyers to random strangers, then think again.
Here are some reasons you need to come up with a better plan:
1. People throw them away:
What do you do with flyers you are handed on the street or that pop up in your mailbox? Exactly. Most people throw these items away without even reading them. If you are lucky they will glance at the flyer or postcard before throwing it in the garbage (or back in your face) but most of the time they will not.
2. You are not targeting your market:
If you are just handing out flyers to random people then you are not targeting a specific market. These people are not qualified buyers and you will have no idea whether they are even interested in your product. Un-targeted marketing like bulk mail simply does not work.
3. Flyers simply do not work:
A successful mass marketing campaign is one that gets at least 5% response rate. Even targeted marketing campaigns are lucky to get 5%, which means that untargeted marketing programs are lucky to get half of that. If you hand out 5,000 flyers you will be lucky to get one response.
4. Your sponsor might not be honest:
Just because your sponsor claims that he or she was successful with this flyer doesn’t mean that it is true. They might claim a 10% response, but that is probably not true.
5. In my humble opinion, they’re a waste of money:
If you are printing thousands of color flyers and postcards you will spend a lot of money. If you only get a small response rate from thousands of expensive flyers then it is a complete waste of money.
6. It’s a waste of time:
It will take you hours to hand out enough flyers or postcards to get a reasonable response. You could probably find a more effective and useful way to spend your time then walking around suburban streets putting flyers into mailboxes.
7. They give a bad first impression:
Just like telemarketers, businesses that use flyers and postcards give a bad first impression of your business. Even if the person is interested in your product they probably won’t buy if from a flyer. You never get a second chance to undo the damage of this first impression.
The Bottom Line:
You need to build relationships with people if you want them to join your business. The business of MLM Network Marketing is a business of value. The key is to provide as much as value as you possibly can with your prospects. Help them get what they want, and in turn they will help you get what you want.
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Have you had success passing out flyers at the mall or leaving them on car windshields? I would love to hear your comments and if you had any success or not, please feel free to share!
To your Success,