MLM Prospecting is probably the most written about, and trained on subjects within the MLM Industry. You can check out virtually any offline event much like your weekly hotel meetings, super Saturday, or national conventions and become familiar with a variety of MLM prospecting methods. There is both a skill along with a science to MLM prospecting. Master the skills and you will be able to write your own first-class ticket to success. Gloss over the subject and don’t give “MLM prospecting” the time and attention it deserves and, chances are, you’ll struggle for year to create a long-term profitable business. Let's dive into some of the tips that I have for you to refine your MLM prospecting and recruiting skills.
Do not make the mistake of believing that everyone is a prospect for your MLM business. The best way to find your target market isn't by sitting around Starbucks, the malls, or the grocery market looking for people that may appear sharp, but rather connecting with individuals that have been or are currently working inside the network marketing profession. These individuals understand network marketing already and don’t make inquiries like “Is This A Pyramid”. How I’ve usually found these people is by leveraging the web to brand or market myself not my business opportunity.
These are the type of people you would like to continually be searching for when MLM recruiting are individuals who are in need of your products. Figure out how to market on the web and this becomes quite simple to sponsor these types of people. You’ll even have them calling and hunting you down. Marketing isn't about selling products, it's about solving people's problems. I want you to remember that. The MLM profession is all about taking yourself out of the way and helping people get what they want.
Not everyone that walks by you is a prospect
MLM prospecting is not about talking to everybody that comes within 3 feet of you. In my personal opinion that is one the the worst MLM prospecting tips and is one of the reasons why the MLM profession has such a bad reputation and the cause for such a high attrition rate.
It’s simply understanding what you have and how to get it in front of the people who want it most efficiently. Once you approach random individuals who have not expressed a want for what you have, it only leads to resistance and rejection. Network marketers only do this because they don’t understand marketing aspect of ‘Network Marketing'.
Trust me, I know. I spent almost an entire year of going to the places daily just to prospect. I used to go out on purpose to prospect, not prospecting while I was out and about. My upline used to tell me to go out and get 5 numbers a day. If I was not getting 5 numbers a day, then I was not serious about my business. On weekends, I used to spend 10 hours a day driving around town obtaining and capturing contact numbers and only to follow up with either a wrong phone number or they were just not interested.
Your mindset towards the business
Take into consideration “prospecting” your friends and family. Let me ask you a question. How does that make you feel?
Do you immediately get into defense mode and start making a myriad of excuses like “I don’t wish to bother my friends… I don’t wish to pester my family… I have no friends left… I’m part of the NFL (No Friends Left) club?” If that's the case that’s an enormous clue you have the wrong mindset from the beginning.
If you think approaching friends and family is somehow going to be taking advantage of them – then you don't understand the power of what you have your hands on. If you feel you are somehow bothering people – then, chances are, you're coming from a position of MAKING A SALE… and no one likes to be sold anything, do they? Of course not! I know I don't like to be sold! However when we discover something we want, we LOVE to buy stuff.
Does your prospect have a particular problem, challenge or need you have a potential solution for? Otherwise, there is no need to share the product or services with them. Learning this distinction between “selling and prospecting” is one of the most powerful MLM prospecting tips you can embrace. It changes everything.
Use a MLM prospecting funnel system.
What is a MLM prospecting funnel system? It gives you the ability to take potential customers and future business partners thru a process of qualification where you only spend time with those that are actually serious about joining your business opportunity or purchasing your products. This frees up your time and energy drastically.
Using a system is probably one of the most powerful of any MLM prospecting tips especially if you plan to market on the internet. Once you have a highly effective system in place you can drive traffic toy our personal website, to generate high quality leads, qualify those leads, and sponsor new reps almost on autopilot.
In conclusion just remember MLM prospecting just isn't about chasing friends, family, and neighbors. It's about knowing exactly who your target market is and where you need to spend the majority of your time and energy to get the best results… and lastly you need a MLM prospecting system that does the heavy-lifting for you so that you don’t waste your time and energy speaking to people that have no intentions in joining your business, or should be a business owner.
It's your turn!
What prospecting tips can you add the the list? What have you found that works well when you're prospecting for your business? Please leave your feedback in the comments section and I look forward to reading them!
To your Success,